Business

Looking for the best-value 6-pack

Six for the price of one at the Star

      At the Star we believe in true partnership. We understand that if our clients' businesses grow, ours will as well. Through a very defined strategic plan, we have created the Star Media Network offering our clients a wide variety of targets. Your message will be delivered by our six daily newspapers while you pay only for one. Your ad published in The San Juan Star will be published at no additional cost in El San Juan Star, El Ponce Star, El Arecibo Star, El Mayaguez Star and El Star Extra. This is an impactfull added value.

Our readers are...

      The profile of our reader shows an economically active consumer as well as loyal, and in every category investigated, our readers' participation is above average. Here are some examples:

  • 98% have a college degree or high school diploma
  • 80% have more than 7 years reading the Star
  • 90% own a house
  • 96% have a bank account
  • 94% buy groceries at supermarkets
  • 31% have accounts in cooperatives
  • 76% visit restaurants often
  • 98% vote in elections
  • 49% will buy a house
  • 60% will travel in the next 12 months
  • 83% use long distance
  • 55% have a computer

Open rate per column inch:  $56
Special Position:  add $8 per column inch

Special Positions and/or special pages include the following:
  1. Pages 7, 9, 13, 15, 17, 19, 21, 23, 25, 27
  2. Financial, Sports, Business Outlook
  3. Center Spread (175.5 column inches)
  4. Irregular size advertisements (Special Position Rate)
Employment Mart, rate $46 per column inch and Travel $32 per column inch
  1. Death Notices $50 per column inch
  2. Legal notices $50 per column inch

Page 2, inside back cover and back cover rates available upon request

Contract Rates:
  1. Bulk space to be used within one year:
Minimum Column Inch Cost per Column Inch
300 $55
500 $54
1000 $53
2000 $51
3000 $50
4000 $48
5000 $46
6000 $44
7000 $42
8000 $40
Fastest growing categories:
  • Automobile (brand image)
  • Automobile (retail/dealers)
  • Commercial banks
  • Pharmaceuticals
  • Supermarkets
  • Furniture stores
  • Department stores
  • Hardware stores
  • Jewelry stores
  • Restaurants

  Target focus of dailies  
  English Afternoon Ponce Arecibo Mayaguez Students Spanish
The San Juan Star ONLY            
El Star Extra   ONLY          
El Ponce Star     ONLY        
El Arecibo Star       ONLY      
El Mayaguez Star         ONLY    
The Star Quest Edition           ONLY  
El San Juan Star            
El Nuevo Dia            
Vocero            
Star Media Network ONLY ONLY ONLY ONLY ONLY ONLY
  English Afternoon Ponce Arecibo Mayaguez Students Spanish