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Looking for the best-value 6-pack
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Six for the price of one at the Star
At
the Star we believe in true partnership. We understand
that if our clients' businesses grow, ours
will as well. Through a very defined strategic
plan, we have created the Star Media Network
offering our clients a wide variety of targets.
Your message will be delivered by our six daily
newspapers while you pay only for one. Your
ad published in The San Juan Star will be
published at no additional cost in El San Juan Star,
El Ponce Star, El Arecibo Star, El Mayaguez Star
and El Star Extra. This is an impactfull added
value.
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Our readers are...
The profile of our reader shows an economically
active consumer as well as loyal, and in every
category investigated, our readers' participation
is above average. Here are some examples:
- 98% have a college degree or high school diploma
- 80% have more than 7 years reading the Star
- 90% own a house
- 96% have a bank account
- 94% buy groceries at supermarkets
- 31% have accounts in cooperatives
- 76% visit restaurants often
- 98% vote in elections
- 49% will buy a house
- 60% will travel in the next 12 months
- 83% use long distance
- 55% have a computer
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Open rate per column inch: $56
Special Position: add $8 per column inch
- Special Positions and/or special
pages include the following:
- Pages 7, 9, 13, 15, 17, 19, 21, 23, 25, 27
- Financial, Sports, Business Outlook
- Center Spread (175.5 column inches)
- Irregular size advertisements (Special Position Rate)
- Employment Mart, rate $46 per column
inch and Travel $32 per column inch
- Death Notices $50 per column inch
- Legal notices $50 per column inch
Page 2, inside back cover and back cover rates
available upon request
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- Contract Rates:
- Bulk space to be used within one year:
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Minimum Column Inch |
Cost per Column Inch |
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300 |
$55 |
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500 |
$54 |
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1000 |
$53 |
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2000 |
$51 |
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3000 |
$50 |
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4000 |
$48 |
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5000 |
$46 |
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6000 |
$44 |
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7000 |
$42 |
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8000 |
$40 |
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Fastest growing categories:
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- Automobile (brand image)
- Automobile (retail/dealers)
- Commercial banks
- Pharmaceuticals
- Supermarkets
- Furniture stores
- Department stores
- Hardware stores
- Jewelry stores
- Restaurants
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Target focus of dailies
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English |
Afternoon |
Ponce |
Arecibo |
Mayaguez |
Students |
Spanish |
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The San Juan Star |
ONLY |
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El Star Extra |
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ONLY |
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El Ponce Star |
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ONLY |
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El Arecibo Star |
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ONLY |
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El Mayaguez Star |
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ONLY |
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The Star Quest Edition |
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ONLY |
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El San Juan Star |
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El Nuevo Dia |
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Vocero |
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Star Media Network |
ONLY |
ONLY |
ONLY |
ONLY |
ONLY |
ONLY |
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English |
Afternoon |
Ponce |
Arecibo |
Mayaguez |
Students |
Spanish |
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